{"id":27018,"date":"2025-07-07T15:03:17","date_gmt":"2025-07-07T07:03:17","guid":{"rendered":"https:\/\/nswautomation.com\/NSW\/?p=27018"},"modified":"2025-07-09T15:18:35","modified_gmt":"2025-07-09T07:18:35","slug":"nsw-automation-new-logo","status":"publish","type":"post","link":"https:\/\/nswautomation.com\/NSW\/nsw-automation-new-logo\/","title":{"rendered":"NSW Automation Fresh Look with New Logo!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-reaction-buttons\" ><\/div><p>[vc_row css=&#8221;.vc_custom_1581061685693{margin-top: -70px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; offset=&#8221;vc_col-lg-9 vc_col-md-9&#8243; css=&#8221;.vc_custom_1556187883093{border-right-width: 1px !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;}&#8221;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|font_size:28|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1741944695917{padding-top: 10px !important;}&#8221; el_class=&#8221;text-events&#8221;]<span style=\"font-size: 10pt; font-weight: 400 !important; color: #5c5c5c;\"><strong>Author:<\/strong> Saw Ying Xuan,\u00a0 <em>Last update on July 9, 2025, Prepared by the NSW Automation Marketing Team <\/em><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1652344890504{margin-right: -15px !important;margin-left: -15px !important;}&#8221; el_class=&#8221;text-events&#8221;]<div class=\"sharethis-inline-share-buttons\" ><\/div>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1749006049564{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 20px !important;padding-left: 10px !important;background-color: #FFFFFF !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>NSW Automation is proud to reveal our <strong data-start=\"250\" data-end=\"272\">new corporate logo<\/strong>, symbolizing not just a refreshed look, but the evolution of our brand, values, and commitment to global innovation in dispensing automation.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;27209&#8243; img_size=&#8221;Large&#8221; css=&#8221;&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1751359835323{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2>From Humble Beginnings to Global Dispensing Leader<\/h2>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69ea3863bc467\" data-id=\"69ea3863bc467\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"476\" data-end=\"691\">Since our founding in 2004, NSW Automation has continuously pushed boundaries. <a href=\"https:\/\/nswautomation.com\/NSW\/about-us-nsw-dispensing-systems\/#awards\">Our journey<\/a> has been marked by innovation, customer-centric development, and a vision to become a global leader in dispensing solutions.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1751362017217{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h3>2004 &#8211; 2012<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul data-start=\"693\" data-end=\"1217\">\n<li data-start=\"693\" data-end=\"842\">\n<p data-start=\"695\" data-end=\"842\">We began by focusing on <strong data-start=\"734\" data-end=\"768\">customized automation machines<\/strong>, building strong relationships with customers and growing our foundation.<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1751362099770{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h3>2013 &#8211; 2025<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul data-start=\"693\" data-end=\"1217\">\n<li data-start=\"843\" data-end=\"1007\">\n<p data-start=\"845\" data-end=\"1007\">We pivoted to specialize in <strong data-start=\"888\" data-end=\"921\">dispensing automation systems<\/strong>, expanding our market presence and introducing <strong data-start=\"969\" data-end=\"1006\">high-value, advanced technologies<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1751362130067{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h3>2025 &#8211; Present<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul data-start=\"693\" data-end=\"1217\">\n<li data-start=\"1008\" data-end=\"1217\">\n<p data-start=\"1010\" data-end=\"1217\">NSW Automation has transformed into a global innovator. Our focus on <strong data-start=\"1097\" data-end=\"1141\">cutting-edge micro dispensing technology<\/strong> and <strong data-start=\"1146\" data-end=\"1172\">strategic partnerships<\/strong> across regions has driven us to new heights.<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;27248&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1751359991894{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2>A Logo that Reflects Our Identity and Future<\/h2>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69ea3863bc4a2\" data-id=\"69ea3863bc4a2\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1273\" data-end=\"1369\">Our new logo is more than a visual update\u2014it represents the <strong data-start=\"1333\" data-end=\"1368\">essence of NSW Automation today<\/strong>:<\/p>\n<ul data-start=\"1371\" data-end=\"1665\">\n<li data-start=\"1371\" data-end=\"1448\">\n<p data-start=\"1373\" data-end=\"1448\"><strong data-start=\"1373\" data-end=\"1386\">Precision<\/strong>: Honoring our engineering excellence and technological depth.<\/p>\n<\/li>\n<li data-start=\"1449\" data-end=\"1551\">\n<p data-start=\"1451\" data-end=\"1551\"><strong data-start=\"1451\" data-end=\"1466\">Progression<\/strong>: Reflecting our transition into a <strong data-start=\"1501\" data-end=\"1526\">top-tier global brand<\/strong> in precision dispensing.<\/p>\n<\/li>\n<li data-start=\"1552\" data-end=\"1665\">\n<p data-start=\"1554\" data-end=\"1665\"><strong data-start=\"1554\" data-end=\"1565\">Purpose<\/strong>: Supporting industries around the world to achieve the next level of <strong data-start=\"1635\" data-end=\"1664\">technological advancement<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1667\" data-end=\"1801\">This new identity signals our readiness to embrace the future while staying grounded in the expertise and values that brought us here.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner]<div id=\"ultimate-video-912369ea3863bc554\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-912369ea3863bc554 ultv-184 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"uv_iframe\">\r\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#1f1f1e\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ultv-video__thumb\" src=\"\"\/>\r\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ultv-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\" ><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,22.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg><\/div> <\/div> <\/div><\/div><\/div>[vc_row_inner][vc_column_inner]<div class=\"ult-spacer spacer-69ea3863bc657\" data-id=\"69ea3863bc657\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_separator][vc_column_text css=&#8221;.vc_custom_1751360130656{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2>What\u2019s Next for NSW Automation<\/h2>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69ea3863bc671\" data-id=\"69ea3863bc671\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1843\" data-end=\"2037\">Moving forward, NSW Automation will continue to lead with <strong data-start=\"1901\" data-end=\"1941\">breakthrough dispensing technologies<\/strong>, helping customers meet tomorrow\u2019s challenges with smarter, faster, and more precise solutions.<\/p>\n<p data-start=\"2039\" data-end=\"2193\">We thank all our partners, customers, and employees for being part of this incredible journey\u2014and invite you to explore this new chapter together with us.<\/p>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69ea3863bc680\" data-id=\"69ea3863bc680\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space]<div class=\"ult_row_spacer\"><div class=\"ult-sticky-anchor\"><div class=\"ult-sticky-section ult-sticky \"  data-stick_behaviour= 'stick_with_scroll_row'  data-sticky_position= 'top' data-mobile='no' data-support='no'>[stm_sidebar sidebar=&#8221;272&#8243;]<\/div><div class=\"ult-space\"><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the story behind NSW Automation\u2019s new logo and how it represents our evolution into a global leader in dispensing solutions.<\/p>\n","protected":false},"author":26,"featured_media":27248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[220,99,315,316,231,317],"class_list":["post-27018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-made-in-malaysia","tag-microdispensing","tag-new","tag-new-logo","tag-nsw-automation","tag-nsw-logo"],"_links":{"self":[{"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/posts\/27018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/comments?post=27018"}],"version-history":[{"count":12,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/posts\/27018\/revisions"}],"predecessor-version":[{"id":27366,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/posts\/27018\/revisions\/27366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/media\/27248"}],"wp:attachment":[{"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/media?parent=27018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/categories?post=27018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nswautomation.com\/NSW\/wp-json\/wp\/v2\/tags?post=27018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}